LEADBOXER IMPLEMENTED BY LARGE HOTEL BOOKING PLATFORM FOR IDENTIFICATION AND ENRICHMENT OF CORPORATE LEADS
Client
Hotel Booking Platform
Requirements
Track website activity and identify companies based on IP addresses
Track form submissions and complete customer journeys
Enrich the form submissions with both corporate and professional personal data
Solution
Provide the enterprise sales team with only highly qualified Marketing Leads, based on verified firmographic data
Background
This solution was created for the B2B devision of a well known hotel booking platform / website. They offer multiple products and services to businesses small and large worldwide.
The products they offer are geared towards the Smaller Businesses, hotels, travel agencies and corporate or enterprise travel departments.
LeadBoxer was contacted by the customer as they learned from within the startup network that LeadBoxer was able to provide them with the insights they were looking for: identification and enrichment to identify their Marketing Qualified Leads (aka MQL)
The Challenge
Like in most businesses, the business marketing team was responsible for providing the enterprise sales team with enough qualified leads for them to reach their targets.
Advertising campaigns on social channels were bringing in enough leads to landing pages, however these leads were hard to qualify.
The landing pages offered a white paper in return for business and professional information. Many leads entered false or inaccurate data however, which lead to the qualification of many inaccurately identified leads.
LeadBoxer provided us with much more details about our website leads then we could collect ourselves, we were able to better qualify the leads before sending them to sales
Marketing manager International booking platforms
