Oil Industry Company
Client
A Large Oil Company
Requirements
Track website activity and identify companies based on IP addresses
Track form submissions and enrich with Firmographic details
Track email activity from nurturing campaigns sent through SharpSpring
Push web and email activity to Pipedrive CRM
Solution
Provide the Sales Team with automatically qualified Leads directly in their CRM, based on website & email behaviour and their profile information.
Background
This customer is a corporate startup owned by a well- known fuel /Oil company which offers mobile pumping solution and services.
The products and services they offer are geared towards organizations with large fleet-sizes and a large volume of fuel usage.
LeadBoxer was contacted by This customer after they found us through the Pipedrive Marketplace, and wanted to see if LeadBoxer was able to provide them with the insights they were looking for: ability to track all web and email activity and push this to their CRM (Pipedrive)
The Challenge
Like in most businesses, the their Marketing Team was responsible for providing the sales team with qualified leads.
Using LinkedIn LeadForms MQL’s were captured and nurtured with an email campaign using SharpSpring.
They were not able, however, to automatically qualify these leads based on web and email behaviour.
Secondly, Sales needed to receive the data in their Pipedrive CRM as this was their default sales tool and allow them to create automatic follow-up activities.
LeadBoxer enabled us to measure the complete web & email journey and use this to send only qualified leads to Sales. Including automatic follow up activities inside our CRM
Marketing manager, Large oil Industry company
