IMPLEMENTATION FOR IDG TO CAPTURE CORPORATE TREND & INTERESTS FOR DASHBOARD PRODUCT
Client
International Data Group (IDG)
Requirements
Track website activity and identify companies based on IP addresses
Track logins and enrich with Firmographic details
Track email activity and use clickthroughs to identify and collect behaviour using Copernica API connection
Automatically upload processed data to FTP server
Solution
Feed a new dashboarding product with daily behavioural data from identified companies on the various IDG websites around the globe.
Background
IDG is the #1 tech media company globally and reaches an audience of 250 million professionals in almost 100 countries.
The products and services they offer are diverse and include events, advertising, lead generation, and others.
IDG was a launching customer back in 2014 when LeadBoxer came to live and has been a happy customer since then. For them it was a logical decision to contact LeadBoxer to get the insights they were looking for: raw behavioural data from identified and enriched companies to feed into their washboarding solution for enterprise sales teams.
The Challenge
IDG had created a dashboarding product that they wanted to sell to enterprise sales teams, but needed actual data to be fed into the product to generate the value they were offering.
The data had to come from the behaviour and interests of their audience.
So they were looking for a solution partner to collect the raw behavioural events, identify the organisations, enrich with firmographic data process this and upload to an FTP server to feed into the dashboarding product.
Secondly, it needed to be ready to process millions of events per day.
LeadBoxer enabled us to collect and process the data we needed to feed our product at scale
Maurice Otte, Data specialist at IDG
